Noom Weight Loss Programmes

Noom is a modern weight loss programme that combines the latest in psychology and behavioural science with a user-friendly app to help people lose weight and develop healthier habits.

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Medicspot Staff Author

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Next Review: Jul 31, 2027

How Noom works

Noom uses a psychology-based approach to weight loss.

The programme focuses on helping you understand the “why” behind your eating habits, and it encourages behaviour change through daily interactive lessons, tracking, and personal coaching. Here are some key principles:

  • Behavioural science. Noom uses cognitive behavioural therapy (CBT) techniques to help users identify and change unhealthy habits.
  • Daily lessons. Short, daily articles and quizzes help educate users about nutrition, exercise, and psychology.
  • Tracking. Users log their meals, exercise, and weight in the Noom app. The app provides feedback and insights based on this data.
  • Support. Each user is paired with a personal coach and can join group chats with other Noom users for additional support and accountability.

How much does Noom cost?

The cost of Noom varies, but it typically operates on a subscription model. The initial trial period is often free or low-cost, and after that, the price can range from £20-£40 per month, depending on the length of the subscription. Noom often offers discounts for longer commitments, such as six months or a year.

Who started Noom?

Noom was founded in 2008 by Saeju Jeong and Artem Petakov. They aimed to create a programme that combines technology with human empathy to help people achieve lasting weight loss. The app has grown significantly over the years and now has millions of users worldwide.

Does Noom work?

Studies have shown that Noom can be effective for weight loss. A study published in British Medical Journal Open Diabetes Research & Care found that 64% of Noom users lost more than 5% of their body weight.

The combination of personalised coaching, daily lessons, and tracking helps users stay motivated and accountable. However, as with any weight loss programme, individual results can vary, and success depends on the user’s commitment to the programme.

How to join Noom

Joining Noom is easy. You can sign up through their website or download the app on your smartphone. The programme starts with a detailed questionnaire to personalise your experience. There are no strict eligibility criteria, so anyone looking to lose weight or improve their health can join. Once you join, you’ll have access to:

  • Daily lessons. Educational articles and quizzes.
  • Meal and exercise tracking. Log your food intake, workouts, and weight.
  • Personal coaching. One-on-one support from a trained coach.
  • Group support. Join groups for additional motivation and accountability.

Pros and cons of Noom

Pros of Noom

  • Flexible and convenient. The app-based programme can be used anywhere.
  • Educational. Focuses on the psychological aspects of weight loss.
  • Personalised support. Access to personal coaches and group support.
  • Comprehensive approach. Combines diet, exercise, and mental health.

Cons of Noom

  • Cost. The monthly subscription can be expensive for some users.
  • Tracking requirement. Requires consistent logging of meals and activities.
  • Self-motivation needed. Success depends on the user’s engagement with the programme.

Disclaimer

This article is for general information only and should not be used for the diagnosis or treatment of medical conditions. Medic Spot Limited has used all reasonable care in compiling the information but makes no warranty as to its accuracy. Consult a doctor or other health care professional for diagnosis and treatment of medical conditions. In the event of an emergency, please call 999 for immediate assistance.

There is no guarantee of a specific weight loss medication being prescribed. Clinicians will review your online questionnaire and will recommend the most appropriate weight loss treatments for you based on your answers. In some cases the clinicians may contact you for additional information. See our Terms of Service for more information.