Achieving lasting weight loss often requires more than just motivation and willpower.
One of the most effective strategies for long-term success is the use of behavioural substitution and counter-conditioning.
These techniques involve replacing unhealthy habits with healthier ones and associating positive emotions with previously negative triggers to change your behaviour
In this guide, we explore the concepts of behavioural substitution and counter-conditioning, their benefits, how to implement them effectively, and practical tips for incorporating these strategies into your daily life.
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